What Is a Call to Action and How to Add Call to Action to WordPress

Many websites are designed with a specific goal in mind. You may want people to buy a product, sign up for an email list, or take part in your event. In these scenarios, you have to encourage visitors to take the plunge, which means you need to add call to action to WordPress.A call to action (CTA) is any element on your site that asks people to do something specific. It could simply be some prominent text, or it might be a dedicated button or sign-up form. Whatever the case, your CTA has to be well designed and carefully placed if its going to be effective at prompting the desired response.In this post, well explain what CTAs are and why theyre so important. Then, well help you add call to action to WordPress via three simple techniques. Lets get started! Most websites feature some sort of call to action (CTA), letting visitors know exactly what action theyre meant to undertake next. Usually, it includes a link that will either complete the action or start the process. Even WordPres s.org has a simple CTA button in its header:CTAs are a vital part of your website, and shouldnt be overlooked. Theyre your main way of communicating what you want your audience to actually do, so they need to be effective. Adding properly-optimized CTAs to your blog or website can increase conversions, and even  boost revenue significantly. For these reasons, its worth spending a little time finding the perfect way to design and incorporate them.How to add call to action to WordPress (in three easy ways)Creating effective CTAs isnt hard. Youll just need to follow some basic advice, such as making your CTAs prominent and adding them to multiple locations. They should also, of course, clearly and concisely state what action you want visitors to take.What might be more tricky is figuring out exactly how to add call to action to WordPress. To help you out, here are three simple methods you can use if youre new to the technique.1. Create a CTA buttonThis is probably the most common typ e of CTA, and for good reason. Adding a CTA button to your site is both simple and effective. Naturally, a button shows visitors where to click and why (a button might read Click Here to Request a Free Quote, for example). A well-designed button will easily stand out from the rest of your web page.There are plenty of plugins to add buttons to your WordPress site, but were partial to MaxButtons: WordPress Button Plugin MaxButtons Author(s): Max FoundryCurrent Version: 7.13.1Last Updated: October 15, 2019maxbuttons.7.13.1.zip 98%Ratings 2,613,350Downloads WP 4.8+Requires This free, easy-to-use tool will help you add a CTA to your site in no time. After installing it, youll find a new MaxButtons tab in your dashboard. Clicking Add New lets you customize your button in a wide variety of ways:You can add text and a link, personalize the font, create spacing, adjust colors, and so on. Keep the on-button text as brief as possible, and make sure its linked to your product page, cont act form, or wherever else users need to be directed to.Once youve built your button, youll be given a shortcode similar to  [maxbutton id="1"]. You can use this code to add the button virtually anywhere on your site.2. Use a dedicated pop-upA CTA pop-up is similar to a button, in that it stands out from the rest of your site and catches the eye. If used correctly, this method can be even more effective at drawing attention. Plus, you can design your pop-up to appear exactly when and where you need it, whether thats when a person first loads the page or is about to leave.The Popup Maker plugin presents a popular solution, since its highly customizable and enables you to set specific triggers for your pop-ups: Popup Maker Popup Forms, Opt-ins More Author(s): Here, you can enter a title and the text that will appear in your pop-up. After this, scroll down and choose an option from the various triggers and display settings. You can also use the Conditions section to determine wh ere the pop-up will appear. Just make sure it isnt too intrusive and is easy to close, to keep from annoying the very people you want to convert.When youre done, publish the pop-up and it will take effect immediately. You can repeat the process for any number of pop-ups you would like to create.3. Add a sign-up form to your siteThe above two methods work great if you want to get people to buy a product or click through to a specific page. However, what if you want them to sign up for an email list, membership, or something else? In this scenario, a dedicated form is your best bet.WPForms plugin can help you out here: Contact Form by WPForms Drag Drop Form Builder for WordPress Author(s): WPFormsCurrent Version: 1.5.5.1Last Updated: September 17, 2019wpforms-lite.1.5.5.1.zip 98%Ratings 31,601,570Downloads WP 4.8+Requires After installing and activating it, there will be a new WPForms tab in your dashboard:You can customize what fields will appear and how theyll be labeled, tweak what the form will look like, and more. Dont forget to save your changes, and preview your form on the front end.When youre done, you can use a widget or shortcode to add the sign-up form to your site. You may want to place the form in multiple locations, and even use a button or pop-up to direct visitors to it. For more options, you can also check out the premium version of WPForms.ConclusionIf you want to use your website to make money, create a community, or something similar, youll need to encourage visitors to take action. In most cases, you cant simply sit around and wait for them to take the necessary steps on their own. Instead, youll want to provide them with a targeted nudge in the right direction.To do that, youll need to add call to action to WordPress. Fortunately, there are a few simple ways to get the job done. You can:Create a CTA button.Use a dedicated pop-up.Add a sign-up form to your site.Do you have any questions about how to add call to action to WordPress ? Let us know in the comments section below! What is a call to action and how to add it to #WordPress