INDEPENDENT RESEARCH PAPER PROPOSAL Essay Example | Topics and Well Written Essays - 1250 words

INDEPENDENT RESEARCH PAPER PROPOSAL - Essay Example Like many other Chinese cosmetics companies, Herborist has also recognized the need to expand their operations in new markets and follow and extensive internationalization process while keeping the business rooted to its own unique cultural factors and a differentiated positioning strategy. Herborist is in the business of herbal cosmetic products and is an established name in the herbal care sector of China. The traditionalism and uniqueness of the herbal factor remains the unique selling proposition for the brand which it must capitalize on while entering a new potential market for its expansion process. The international expansion process of a company is guided by many factors which are likely to drive the development of the internationalization success for the company. These factors may include the following: the company may seek growth opportunities through market diversification, the company may seek to increase the revenues and profitability of the business, the company may try to gain ideas about new business processes, products and methods for innovation, the company may aim to serve a wider range of potential customers in new regions, the company may also achieve increased benefits from new supply sources and get the advantages of global sourcing and the company may achieve economies of scale through lost cost and high volume production (Bakker, 2008, pp.117-118). Herborist can focus on entering the market of Russia as a part of their international expansion strategy as this would help the company to achieve all the above mentioned benefits as well as the company will be able to benefit from the interest of the consumers in this country towards herbal skin care products and spa services that Herborist can offer (Deighton, Kornfeld, He and Jiang, 2010, p.10). The Russian cosmetic industry is a developed market in which the customers have much

System Analysis and Design 251 Assignment Essay - 2

System Analysis and Design 251 Assignment - Essay Example d information processing provides an insufficient decision support for designing new classes and activities which would meet the the club members’ fitness goals and increase the club’s revenue. For instance, there is no easy way for the management to know which class is most popular among the members and which class contributes the most to the overall revenue generated by the club. To summarize, the current manual club management system is unable to provide an insight into the intricate financial queries that can ascertain the financial costs and identify areas of club’s financial growth. Fitness Club needs an automated information system that ensures information is stored and presented in an organized manner. Furthermore it eases the management routine tasks pertaining to the financial aspects of the organization. Since the main users of the management system are the manager and the administrators, they are the main data inputs sources of the system. The Director, Instructor and Members can not alter the state of data managed by the system. They only get their schedule information or financial reports (generated by the system) through the Administrator/Manager. The system has two active users; the Manager and Administrator, who can alter the state of data. A third passive user is the website visitor, who only views the information the site automatically displays from the company’s data store that the system